In 2005 Joel Berg founded Studio Berg. Joel and his team of creative talent collaborate with a roster of international clients to develop and execute long term brand growth strategies. The agency has extensive experience defining and building brands, and as a full spectrum resource is able to conceptualize and produce consistent communications across every platform.By actively strategizing and managing each facet of a brand’s growth and development, Studio Berg helps clients anticipate and successfully navigate ever changing global trends, shifting markets and consumer tastes.
Joel is one of the world’s leading art directors and has advised some of the best know international brands on communications strategy, product presentation and advertising, but also enjoys an unrivalled reputation in magazine publishing, having worked for renowned titles such as Harper’s Bazaar and Mirabella. An independent consultant since 1995, he directed the advertising campaigns of H&M between 1995 and 2000, and United Colors of Benetton between 2003 and 2009. Currently, he is creative director of fashion magazines Harpers Bazaar Germany, D – La Repubblica delle Donne and L’Espresso.
Clients include, among others, VF-group, Marc O’Polo, OVS, Smeg, Offecct, Oriflame, Ikepod and Laura Bohinc.